La French Touch, helping French artists shine throughout the world

This year, La French Touch is celebrating its fifth anniversary. Five years of tangible commitment alongside the talents who are the heartbeat of France’s cultural and creative industries.

From the very beginning, our ambition has been clear: to support those who imagine, create, tell stories, and dare. From cinema to music, fashion to video games, La French Touch—driven by Bpifrance—supports the sectors that shape France’s cultural identity and global influence.

In five years, €8 billion have been mobilized to support nearly 17,000 companies in the creative industries. More than €1.1 billion have been allocated to cinema and audiovisual production. These figures reflect a strong belief: these sectors are not only cultural, they are also economic and strategic drivers for our country.

Together with the CNC and in partnership with HEC Paris, we launched the Cinema and Audiovisual Accelerator. This program already supports 77 companies in their strategic development. The goal: to give them the means to grow, innovate, and expand internationally.

For the past four years, we have proudly partnered with La Semaine de la Critique, where we present the French Touch Jury Prize—an award that celebrates the boldness, originality, and vitality of emerging voices in cinema. Supporting these talents also means giving them a platform, visibility, and affirming our confidence in their ability to reinvent tomorrow’s cinema.

La French Touch is a collective movement, driven by the belief that French creativity has everything it takes to shine. Five years is just the beginning. And we will continue to support those who drive it forward.

Nicolas Parpex
Director of French Touch Capital / Leader of the French Touch Plan | Bpifrance