Born in 1963 in the Kagoshima prefecture, he has been working as a commercial director for over eighteen years. He has directed over several hundred commercials up to date, and has won many awards such as Cannes, IBA, CLIO, NY, AdFestAsia Pacific and is considerated a top rated director in the advertising world. In addition to commercial, he has directed music videos, television dramas, and short films. Past short films include Otokonoko Wa Minna Hikoki Ga Suki (Every Boy Loves Airplane, 2002) and Mitsuwa (2003). FUNUKE Show Some Love, You Fools! is his feature film directorial debut.